Instant Speaker Discusses the Communication Model

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Before we get to today’s Instant Speaker topic, I’d like to address two of the questions/comments  I’ve recently received to a previous post. The first is from someone who wants to “sell’ his/her ideas to clients better. Great, this is a noble desire on your part as long as you are using the win-win philosophy in selling being sure that both sides win. (Also, as a sub point here, remember that no one likes to be sold but everyone loves to own, but that’s going into my sales seminar material). Learning speaking skills will help you to relate to others more and people like to buy from people they like! In addition, I’m glad you realize that “ideas” are a commodity worth value.

Next, someone asked, “What is the longest time for a presentation to be effective or lose its effectiveness?” Your key word here may be “effective”. Toastmasters (a great organization to learn and improve your speaking skills) usually presents five to seven minute speeches which may be partly because of time constraints but I believe if you can’t say it in 7 minutes, you probably won’t be effective in saying it in 20 or 30 minutes. Longer presentations are considered lectures or workshops and are made up of several seven-minute presentations. Remember that today, we are in the MTV generation in which everything has to move fast and you need to get your point across soon, almost instantly. That’s a nice segue to today’s Instant Speaker…


The great thing about being an Instant Speaker is that you are already a speaker; everyone communicates. Just how well we communicate is why we continue to learn and improve. In our time together, I will present ways in how you can stand before an audience and speak well enough to sell your ideas, yourself, etc., etc. and even get paid for your time if that’s what you want. Many instructors of college communication classes for instance would have you sit in a circle and do what I consider “touchy feely” kind of communication. 
These are great skills but my thought is that when you arrive at being able to stand before others and have those “butterflies flying in formation” as quoted from the first CTM manual of Toastmasters, you will also be able to do the social communication as well.

Regardless if you are standing in a circle with friends or you are at a lectern (remember that it is a lectern and not a podium as some may incorrectly state, if you are not actually standing on a platform), there is a communication process going on between sender and receiver(s). At the lectern, you are the sender and may have many receivers. The receivers become senders when they give comments and questions at the end of your presentation but are also senders with their gestures and body language going back to you throughout your presentation. Good presenters pay close attention to this and “play” off this.

You bring a message to the receiver(s) through what is called a channel. This “sending” channel may just be sound waves and visual means by the sight and sound of your receivers and the reverse is true when the receiver becomes the sender, this is called the feedback channel. Before sending the message, we need to “encode” it so it is understandable to the receiver and they in turn “decode” our message so it is understood correctly. We can be sure this is indeed happening by using perception checking, which is a topic for another time.

Every (instant) speaker needs to deal with the physical area where all of this communicating is going on. This physical area is the environment or sometimes called the context. Here we need to be aware of physical noise, which may hamper our message from being communicated, but there are also noises many speakers aren’t aware of which are more important because so many overlook this. There are two psychological noises called internal noise which are our thoughts and feelings that compete for your message, and semantic noise, also internal but takes the receiver’s attention away from your message based on thoughts and feelings you’ve aroused by your words or “symbols”.

As a speaker, we need to control the environment and direct the thoughts of our audience to the best of our ability so that they can receive our message with the least amount of distraction. This is true whether we are products, services or our ideas. Understanding this communication model is on of the first steps in being an instant speaker!