Ter Scott IS Marketing!
| Big Marketing Strategies for Small Business |
| Copyright AD-KING 2007 - 2008 |
| MARKETING MOTIVATION BOOKS OF THE MONTH: This month I'm recommending Robert Kiyosaki and his books; they will change your life. Read them, write in them, study and digest everything this man has to share. Then go forth and do great things! -Ter Scott! |
| It's a great day here at Ter Scott DOT COM! |
| Ter Scott's TALKING ARTICLE PAGE: ADVERTISING “SMARTS” DURING TOUGH TIMES |
For some odd reason, many business people choose to decrease their
advertising or halt much of their marketing efforts altogether during so called
“tough times”. I’ve never understood this over the past 25 years I’ve been in
marketing, and of course when I’ve mentioned it, because I’m in marketing,
sometimes my words seem to fall on suspicious ears because perhaps they
thought I was more concerned with lining my own pockets at the time. Since in
reality I can’t line my pockets without first helping you line yours, let’s discuss
some ways to take some of the “smart” (pain) out of promoting your products,
services, and ideas during tough times and translate it into “smart” (wise use of
knowledge) with your advertising and marketing.
To me, I find that marketing anything is much like doing anything else. As I
remind my marketing students and clients: “marketing aint rocket science!”
With anything in life, I believe that it basically comes down to three things:
attitude, recognizing opportunity, and taking action.
For your business to prosper during tough times, you need to want it to
prosper. And, you need to want it to prosper so much that this will cause you to
revisit your marketing plan, revise it, or create one if you haven’t done so. You’
ll find yourself spending a bit more time on getting to know your products, your
competition, and most of all, your customer. Your attitude must reflect your
sincere desire to serve your customer. Tough times calls for being serious
about marketing, communicating, and your customer service. Are you serious
about doing something, or like many, are you only bemoaning the times? If you
said yes about being serious, look at each of the suggestions below and write
out at least 5 ideas in how you can (and will in the next week) do them.
1. Tell your customer you really want their business
2. Show your customer that you really want their business
3. Ask your customer for their business
4. Reward your customer for their business
5. Reward yourself for doing this
I’ve heard it said that with every adversity comes the seed of opportunity. I
remember Zig Ziglar states that he has never seen a time when things were so
tough that a lot of people did not succeed in a big way, and he had never seen
a time so good that at least a couple of people didn’t manage to screw things
up (my paraphrase). Keep your attitude in check. It is always the POW’s who
knew they’d survive who did survive. Maintain the attitude that there is
opportunity all around you, and you will survive, and thrive!
As you are waiting for people to walk in your door or visit your website to
purchase something from your business, use this time constructively. Read
about your products, service, and industry. Study what other industries are
doing. Improve your people skills, and educate yourself in the areas of time
management, customer service, and marketing.
This week take action and do those five things. Keep your attitude in check
and search for opportunities. I’d like to hear from you as to how you used
these five suggestions to improve your bottom line and your marketing smarts.
Register for my email newsletters below, they’re all free!
This article is copyrighted but you can request permission to reprint it on your site using the comment box
below. You are certainly welcome to copy the web address you see in the address bar above and email it
to a friend if you’d like.
Make it a great day! Ter Scott!
advertising or halt much of their marketing efforts altogether during so called
“tough times”. I’ve never understood this over the past 25 years I’ve been in
marketing, and of course when I’ve mentioned it, because I’m in marketing,
sometimes my words seem to fall on suspicious ears because perhaps they
thought I was more concerned with lining my own pockets at the time. Since in
reality I can’t line my pockets without first helping you line yours, let’s discuss
some ways to take some of the “smart” (pain) out of promoting your products,
services, and ideas during tough times and translate it into “smart” (wise use of
knowledge) with your advertising and marketing.
To me, I find that marketing anything is much like doing anything else. As I
remind my marketing students and clients: “marketing aint rocket science!”
With anything in life, I believe that it basically comes down to three things:
attitude, recognizing opportunity, and taking action.
For your business to prosper during tough times, you need to want it to
prosper. And, you need to want it to prosper so much that this will cause you to
revisit your marketing plan, revise it, or create one if you haven’t done so. You’
ll find yourself spending a bit more time on getting to know your products, your
competition, and most of all, your customer. Your attitude must reflect your
sincere desire to serve your customer. Tough times calls for being serious
about marketing, communicating, and your customer service. Are you serious
about doing something, or like many, are you only bemoaning the times? If you
said yes about being serious, look at each of the suggestions below and write
out at least 5 ideas in how you can (and will in the next week) do them.
1. Tell your customer you really want their business
2. Show your customer that you really want their business
3. Ask your customer for their business
4. Reward your customer for their business
5. Reward yourself for doing this
I’ve heard it said that with every adversity comes the seed of opportunity. I
remember Zig Ziglar states that he has never seen a time when things were so
tough that a lot of people did not succeed in a big way, and he had never seen
a time so good that at least a couple of people didn’t manage to screw things
up (my paraphrase). Keep your attitude in check. It is always the POW’s who
knew they’d survive who did survive. Maintain the attitude that there is
opportunity all around you, and you will survive, and thrive!
As you are waiting for people to walk in your door or visit your website to
purchase something from your business, use this time constructively. Read
about your products, service, and industry. Study what other industries are
doing. Improve your people skills, and educate yourself in the areas of time
management, customer service, and marketing.
This week take action and do those five things. Keep your attitude in check
and search for opportunities. I’d like to hear from you as to how you used
these five suggestions to improve your bottom line and your marketing smarts.
Register for my email newsletters below, they’re all free!
This article is copyrighted but you can request permission to reprint it on your site using the comment box
below. You are certainly welcome to copy the web address you see in the address bar above and email it
to a friend if you’d like.
Make it a great day! Ter Scott!
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Ter Scott, POB 16956, DULUTH MN 55816 800-221-1202 EXT. 18348 EMAIL: terscottpromotes@yahoo.com
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