Big Marketing Strategies for Small Business
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Ten
MOST IMPORTANT
MARKETING SECRETS
per Jay Conrad Levinson
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Ter Scott, POB 16956, DULUTH MN 55816 800-221-1202 EXT. 18348 EMAIL: terscottpromotes@yahoo.com
Many of these “secrets” are not really “secrets” as
admitted by
Jay Conrad Levinson in his book(s)
Guerrilla Marketing. As an ongoing student and
instructor of marketing for over 25 years, I’ve known
about many of these but have not really seen them
placed in a set of “10” before. What’s important is that I
believe in each of them, have experienced them and
continue to teach them to my students and clients.
Thanks Jay for putting them all in one place for us.
Feel free to contact Jay Conrad Levinson at:
http://www.
gmarketing.com/ and you may order his outstanding
books and other materials on this page. Now, here are
the “Big Ten”:

1.        You must have COMMITMENT to your
marketing program.
2.        You must think of that program as an
INVESTMENT.
3.        You must see to it that your program is
CONSISTENT.
4.        You must make your prospects CONFIDENT in
your firm.
5.        Yu must be PATIENT in order to make a
commitment.
6.        You must see that marketing is an
ASSORTMENT of “weapons” (quotes are mine).
7.        You must know that profits come SUBSEQUENT
to the sale.
8.        You must run your firm to be CONVENIENT for
your customers.
9.        You must put an element of AMAZEMENT in
your marketing.
10.        You must use MEASUREMENT to judge the
effectiveness of your “weapons”.

Email me at: terscottpromotes@yahoo.com requesting
this list of ten, and I will send you a pdf that you can
print, frame and keep at your desk to look at
continually. Each day, spend some time thinking as to
how you can do each of these
10 Most Important
Marketing Secrets.

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